Presented by Don Yeo at the Gen Y Conference on 14 October 2009

- Embracing workforce diversity – Facilitating cultural change and teamwork in CPFB
- Adapting HR policies and practices to Gen Y's needs and aspirations
- Tapping on technology enablers to create CPF – Community, Partners and Friends
- Reaching out beyond the online myth – Maintaining conventional interaction channels in CPFB
- How CPFB used creative and fun ways to get the message across to Gen Y